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More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks

PCMA Convene

The association worked with its long-term tech partner, Balluun, to expand its digital offering. With market weeks in July, August, and planned for September, Toy Fair Everywhere features timely educational sessions and other special events, both live and pre-recorded, for the global toy community. Customer Success.

Marketing 119
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The Challenge of Virtualizing Trade Shows and Exhibit Halls

PCMA Convene

4,400 exhibitors showcased tech innovations to 170,000 attendees in nearly 3 million net square feet of exhibit space in Las Vegas in 2020 — moved the event to a virtual platform in January. Overcoming Tech Issues. 6–8, NECA 2020 LIVE offered 84 education sessions and product demos from 22 companies. Marco Giberti. Beth Ellis.