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How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour

Event Marketer

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. But there was plenty more to explore.

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Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman

Event Marketer

1 in Dallas. A yoga class followed by a health and wealth conversation kicked off the event. Also worth noting: Upscale venues that have not historically hosted many diverse events were leveraged for the summit’s networking experiences. “[The The wellness experience] really set the framework for the event. 30 to Oct.

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Event Jobs | January 2018

Event Leadership Institute

Check out Event Leadership Institute’s on-demand library with over 100 courses & interview videos for as little as $25 per month, as well as our online Professional Development courses in event management. Meeting & Event Job Openings | January 2018. Event Coordinator | AlliedPRA | San Diego, CA.

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12 Imaginative Events from Salesforce

Bizzabo

It's also known for hosting incredible events and experiential marketing. In this article, we'll look at 12 imaginative event marketing examples from Salesforce (and its subsidiaries) and discuss the key takeaways we can learn from each. 12 Imaginative Events From Salesforce. Sound like a plan? Then let's dive in!

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Event Jobs | February 2018

Event Leadership Institute

Check out Event Leadership Institute’s on-demand library with over 100 courses & interview videos for as little as $25 per month, as well as our online Professional Development courses in event management. Meeting & Event Job Openings | February 2018. Destination Guru | Koncept Events | Fort Lauderdale, FL.

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Event Jobs | April 2018

Event Leadership Institute

Check out Event Leadership Institute’s on-demand library with over 100 courses & interview videos for as little as $25 per month, as well as our online Professional Development courses in event management. Meeting & Event Job Openings | April 2018. Freelance Event Producer | AlliedPRA | Phoenix, AZ.

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How Coke Made a Portfolio Play With Sampling Activations at the Final Four

Event Marketer

A widespread presence across events including the official NCAA fan fests, Party on the Plaza, tailgates and culinary experiences made Coke Zero Sugar and Powerade hard to miss during both Final Four tournament weekends (the men’s competition March 31 to April 3 in Houston and the women’s competition March 31 to April 2 in Dallas).

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