Why Seeing Shows That Compete For Your Audience As Rivals is an Outdated Approach
PCMA Convene
JULY 3, 2017
It struck a chord, since our cover story this month showcases five trade shows that are expanding, at a time when many are contracting. During ECEF (Exhibition & Convention Executives Forum), which I attended in Washington, D.C., on May 31, two other association CEOs spoke about the benefits of cooperation.
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