Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year
Event Marketer
JULY 27, 2021
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Deliver access, whether it’s behind-the-scenes footage or virtual player meet-and-greets. sports for the better part of the last 16 months: fans. One way to show at-home fans some love?
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