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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. They value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual.

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Convene Celebrates Our 30th Anniversary

PCMA Convene

I n a real sense, Convene , which was launched in 1986, grew up alongside the meetings profession. As late as 1980, there was no textbook on meeting or exposition management and only one accredited college program devoted to its practice, former Convene editor Peter Shure pointed out in a 2003 story in the magazine.

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