SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’
Event Marketer
MARCH 21, 2023
We’re going to be at Kentucky Derby coming up and soon we’ll be at Maid In America. But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled).
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