Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year
Event Marketer
JULY 27, 2021
Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.
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