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An Audience-First Approach to Meeting Design

SmartMeetings

Just like social media, event planning relies heavily on understanding ever-changing consumer preferences and behaviors. As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meeting design to craft a truly relevant event, which target audiences will not want to miss.

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PCMA’s 20 in Their Twenties Class of 2017

PCMA Convene

Director of Communications and Member Services Washington State Association of Counties Olympia, Washington, USA. What’s the best day you’ve had in the meetings industry so far? At some point, I would like to branch out in my career and experience what meeting planning is like in the private sector. Derek Anderson.

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