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How Will The EFPIA Disclosure Code Change Medical Meetings?

PCMA Convene

The aim of the code was to provide patients with insight into dealings between pharmaceutical companies and physicians, including details on when companies would foot the bill for doctors to attend medical conferences. But the Disclosure Code ultimately had no significant impact on participation at medical meetings.

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This Is What Medical Meetings Will Look Like in the Future

PCMA Convene

attended his first medical conference more than 20 years ago, when he was a neurology resident at the University of California, San Francisco. Medicine Man Clay Johnston thinks that health care in the United States has ‘gone off the rails’ — and that fixing it means changing the medical- education model.

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How Medical Meetings Can Help A Broken U.S. Healthcare System

PCMA Convene

“If our conferences become more problem-focused as opposed to more traditional discipline-focused, you’ll see these diverse groups coming together. ” – Clay Johnston, dean of the Dell Medical School at the University of Texas at Austin. AM-T: Clay Johnston has been dean of UT Austin’s medical school for three years.

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4 Medical Conferences That Put Innovation First

PCMA Convene

Especially in medicine and health care, maybe the most incremental yet desperate-to-change-the-world field of all — how would you build a conference specifically dedicated to groundbreaking, trailblazing, lifesaving innovations? 2017 Breakthrough Thinking Conference. Wellness Panel at the Breakthrough Thinking Conference.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support.

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American Institute of Architects Convention Becomes Better by Design

PCMA Convene

The annual conference was a good solid performer, but a pretty conventional show — mostly male, mostly white, mostly older, with many exclusive events,” said Kathron Compton, AIA’s senior vice president for brand and engagement. “It It felt typical of every conference I’d ever attended.”. Architects are a unique breed.

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5 Trends We’ll Be Watching in 2018

PCMA Convene

In 2018, I expect to see speaker lineups at conferences and conventions feature a range of voices outside the old-school white male CEO mold. Consider the recent efforts to diversify two of the biggest entertainment events — the Oscars and the Grammys. Those who took modafinil performed better than those given caffeine gum.

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