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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. For Rocket Mortgage, another PGA sponsor, AR, AI and touchless tech will all be leveraged to enhance the fan experience at tournaments—and beyond. “I sports for the better part of the last 16 months: fans.

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Event Technology Awards this Thursday at 7:00pm (GMT)

Event Industry News

Winners will be revealed this Thursday at 19:00 GMT as part of Event Tech Live’s virtual week, if you have already registered you can add to your schedule here. Plug-in tech and white-labelled platforms have their place in the virtual event space but once the event ends, where is the end-user connection? Register Here.

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Best in Show: Class of 2017

PCMA Convene

A side note — the Indiana Convention Center services team embodies so many of these same qualities,” DeBolt wrote. Nominated by Alison Milgram, CMP, DES, Senior Events Manager, PCMA, which held PCMA Education Conference 2017 at the New York Marriott Marquis — “It was a little after 10:30 p.m.on Conference & Touring.

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