PCMA Convene

APRIL 2, 2017

Elizabeth Goad, CMP, Director of Meetings and Events, Automotive Aftermarket Suppliers Association (AASA). Marketing and graphic design for Accent Imaging, a printer and copier company in North Carolina. Planning requires a lot of contract work, negotiations, budgeting, and managing outcomes to objectives. trade show.

Automotive 40

Automotive Trade Shows Negotiating Education 40

Event Industry News

NOVEMBER 23, 2018

A key challenge is delivering a consistent and memorable brand presence, with its diverse product lines, from the size of a grain of rice to the most sophisticated electronics in spacecraft and automotive vehicles.

2018 70

2018 Automotive Hospitality 2016 70

Event Industry News

SEPTEMBER 25, 2018

Several years ago, I had to walk away from pitching for an account with a major automotive client as I was told; unless I took the head of communications on two long haul fam trips I would not win the business. When pitching’s a race to the bottom. This practice is quite literally a race to the bottom.

Automotive 89

Automotive 2016 Contracts 2017 89

PCMA Convene

MAY 3, 2021

What would you say is the biggest challenge for a traditional association meeting planner? But if you look at motor companies, automotive makers, some years ago, a number of them decided that all they were really going to do was design and market a car. We’ll find that we don’t just necessarily have annual meetings.

Technology 64

Technology Venues Trade Shows Food and Beverage 64