Marketers differ on the metrics that matter for live events, finds new research from Elevate
Event Industry News
MAY 9, 2022
As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. . Marketers are divided on how they want to see data. Most valuable KPI metrics.
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