PCMA Convene

SEPTEMBER 18, 2017

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

Socio Events

MARCH 27, 2023

Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4. Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. What type of event are you planning? Is it internal or external?

2023 52

2023 Sponsorships Social Media Entertainment 52

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150