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More Marketing Isn’t the Answer

Velvet Chainsaw

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

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Toronto is a city of remixed visions, values, and creation.

Smart Meetings

The Centre is committed to making a positive impact through initiatives such as its Food and Beverage Program , focused on sourcing local and donating leftover items. The center is recognized as top-of-class by meeting and event organizers around the world and has hosted over 21,000 events during its four-decade history.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. Marketing spend for conferences with an expo is usually closer to 6 percent.

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Toronto, More than a Meeting Place

MPI

The Centre is committed to making a positive impact through initiatives such as their Food and Beverage Program , focused on sourcing local and donating leftover items. The centre is recognized as top-of-class by meeting and event organizers around the world, and has hosted over 21,000 events during its four-decade history.

article thumbnail

Toronto Is a City of Remixed Visions, Values and Creation

Smart Meetings

The Centre is committed to making a positive impact through initiatives such as its Food and Beverage Program , focused on sourcing local and donating leftover items. The center is recognized as top-of-class by meeting and event organizers around the world and has hosted over 21,000 events during its four-decade history.