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Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. What have you experienced at a conference that made you feel welcomed? The post Do You Really Have Them at Hello?

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Your Trade Show Attendees: What Do They Really, Really Want?

Velvet Chainsaw

This is the first in a series of posts on the findings of reports published by the Center for Exhibition Industry Research (CEIR) based on research recently conducted on attendee retention strategies. Expositions in many industries should consider shifting from the traditional trade show to more of a solutions destination.