Event Case Study: Walmart Experience at CES 2024
Smart Meetings
JANUARY 18, 2024
Walmart makes its debut at Las Vegas’ annual tech tradeshow In June 2023, Walmart executives went to their longtime partner Leo Events with an idea: bring Walmart to CES for the first time. It takes three things to make an successful event,” says David Kenyon, senior vice president for Leo Events. 9, the first day of CES.
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