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Q&A: San Francisco Travel Association Discusses Event Safety and Business

Event Marketer

The city’s challenges related to homelessness, crime and drugs are part of a combination of factors that are impacting the city’s event business, with a number of big tech conferences announcing historic moves out of the city and to Las Vegas. We still lead the country in sustainability.

Travel 114
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Business Travel Strikes Back, A New Company Culture Dawns

Smart Meetings

Business concerns from retention to sustainability are being met with business travel solutions. The corporate well-being market is expected to quadruple by 2026, GBT reported; the difference is in the shift from employee well-being efforts being viewed and treated as perks to them being implemented as reputable business strategies.

Travel 88
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Gerd Leonhard: The B2B Potential of the Metaverse

Management Events

In fact, Gartner predicts that about 25% of people will spend at least an hour a day in the metaverse by 2026. Though companies like Meta seem to be leading the charge in creating the future of the metaverse, Leonhard noted that the tech giant should be disconnected from the debate of the metaverse in general.

B2B 52
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Metaverse: what it means for tradeshows

Event Industry News

In this piece we will highlight some of the key takeaways from that event, as well as taking a closer look at some of the topics which emerged. Our industry has witnessed its own virtual transformation recently, but has seen a strong return to in-person experiences with digital enhancements: Smart Events. What is the metaverse?

2026 121