Adjusting Strategies to Changing Business Models
PCMA Convene
AUGUST 16, 2023
ESTRO met in Madrid in 2021 with the goal of raising awareness in the overall destination of the use of radiotherapy as a way to treat cancer. ESTRO social media) The pandemic has upended destinations’ view of business events as some kind of “subsidiary of tourism,” U.K.-based In between, there is almost no strategic overlap.
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