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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The first floor of the pop-up also serves as a retail location offering Wilson sportswear, footwear, balls, accessories and tennis rackets, including limited-edition items. Let’s take a look at the brands making a racket. MERCEDES-BENZ.

2021 130
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Nine High-tech Solutions to Explore in the COVID-19 Era

Event Marketer

Take for example the shift expected in food and beverage experiences, and how solutions once considered more spectacle than strategic, like Makr Shakr’s robot bartender, will come into play. Facial recognition technology, widely used in airports, is expected to support touchless events.

Tech 127
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Trade Show Booths: 100 Best Ideas for 2022

EventMB

Food is a crowd pleaser, particularly for long exhibitions and trade shows. You needn’t sell cookware or food to use a booth like this. Two things that always draw a crowd: food and activity. One of the best ways to ensure that happens is to generate traffic and attract visitors to booths. These booths drive traffic very well.