How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream
PCMA Convene
MAY 31, 2021
The inaugural Plant Based World Conference & Expo took place at New York City’s Javits Center in 2019. a headline in The Guardian asked in 2019. In fact, research from Ipsos Retail Performance tracked the surge in vegans from 2004 — a period of “obscurity” when just 290,000 Americans considered themselves vegan — to 2019 when 9.7
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