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How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream

PCMA Convene

The inaugural Plant Based World Conference & Expo took place at New York City’s Javits Center in 2019. a headline in The Guardian asked in 2019. In fact, research from Ipsos Retail Performance tracked the surge in vegans from 2004 — a period of “obscurity” when just 290,000 Americans considered themselves vegan — to 2019 when 9.7

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American Institute of Architects Convention Becomes Better by Design

PCMA Convene

But, she added, the event was just maintaining itself, and “with an average age of 63, it wouldn’t be sustainable in the long term. The partner in AIA’s reboot was 360 Live Media, a full-service marketing and experience design agency. They had a relatively low market share of architects attending the conference,” he said. “To

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