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Earth Day is a Call to Action

Smart Meetings

But in recent years, sustainability has grown from a niche topic to a central focus in the industry. More planners than ever are including certain sustainable measures in their RFPs, looking for ways to reduce waste and even carbon accounting—keeping track of the carbon emissions produced throughout their events. Where was the plastic?

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Smart Moves in Rancho Mirage, Atlantic City and More

Smart Meetings

Visit Greater Palm Springs in Rancho Mirage, California, appointed Bruggemans director of sustainability and community engagement. She brings over 30 years of hospitality sales experience to her new role, most recently serving as director of national accounts at Mohegan Sun, a resort in Uncasville, Connecticut. Lauren Bruggemans.

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How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream

PCMA Convene

When Ben Davis shifted to a vegan diet in 2017, part of what appealed to him included the focus on sustainability and health of what he called “the good-vibe hippie movement.” Every decision we made from a marketing and operational standpoint aimed to attract attention. We needed to make a statement,” Davis said.

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American Institute of Architects Convention Becomes Better by Design

PCMA Convene

But, she added, the event was just maintaining itself, and “with an average age of 63, it wouldn’t be sustainable in the long term. The partner in AIA’s reboot was 360 Live Media, a full-service marketing and experience design agency. They had a relatively low market share of architects attending the conference,” he said. “To

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