Buenos Aires Delivers a Fresh Pitch to Revive Its Once-Dominant Meetings Market
EventMB
MAY 17, 2022
This segment has only come back 20 percent since its decline during the pandemic – one reason officials were happy to host MICE WEEK , a first for Argentina comprising a series of events from May 10 to 12 to woo international buyers. The event was a year in the works. In 2019, about 127 ICCA recognized events were held in the city.
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