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6 Ways Medical Meetings Are Proving Their Value To Exhibitors

PCMA Convene

As a result, medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge. That’s a difficult thing to put an ROI on.”.

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How Will The EFPIA Disclosure Code Change Medical Meetings?

PCMA Convene

But the Disclosure Code ultimately had no significant impact on participation at medical meetings. Europe’s pursuit of transparency in health care continues, now moving on to the medical-device industry. How will it affect medical meetings? Effective Jan. What is changing? They’re going to follow the guidelines.

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How Will Europe’s New MedTech Guidelines Affect Your Meetings?

PCMA Convene

Specifically, any conference with a European delegation sponsored by a medical-device company will be affected by the new EthicalMedTech regulations coming into play in 2018, according to Patricia Andrade, vice president of marketing and communications at ABTS Convention Service. Andrade says this won’t be the case for 2018.