Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics
Event Marketer
SEPTEMBER 27, 2021
Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. Aleco Azqueta.
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