What Separates Men From Women When Choosing to Attend Trade Shows?
PCMA Convene
FEBRUARY 21, 2019
As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Females make up nearly 60 percent of the Millennials who attend trade shows.
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