How Festivalisation is Influencing Meetings
PCMA Convene
DECEMBER 3, 2018
The sheer size and growth figures of ChinaJoy point to the event’s increasing success — the 2018 event drew in 350,000 people, 10,000 more than the 2017 edition. For traditional events like industry conferences or trade shows, achieving this level of energy and engagement requires careful planning. Increase Engagement.
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