How Festivalisation is Influencing Meetings
PCMA Convene
DECEMBER 3, 2018
The sheer size and growth figures of ChinaJoy point to the event’s increasing success — the 2018 event drew in 350,000 people, 10,000 more than the 2017 edition. Once a fiesta for a niche group of die-hard electronic music fans, the event has spread its wings over the past decades and is now a true global phenomenon.
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