article thumbnail

Holy F**k, Apple. You Spent HOW MUCH?!

Decibel Management

Powerful video projections, pyrotechnics and fireworks told the story of the Atlantis across the outer facade, ending in the largest-ever fireworks display on record–more than seven times larger than those used at the Beijing Olympic games. . 2021 Oscars – $40 Million. The Academy Awards wanted to go big and go live this year.

2012 74
article thumbnail

12 Imaginative Events from Intel

Bizzabo

Learn how your organization can host similarly imaginative events with these great examples and actionable takeaways. As of 2018, it was ranked as the second highest-valued semiconductor chip manufacturer (behind Samsung) and the 46th largest U.S. How can you better serve your event attendees? It’s event marketing at its finest.

2018 48
article thumbnail

12 Imaginative Events from Baidu

Bizzabo

In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers. Our annual #BaiduCreate AI Developer Conference will take place in Beijing in just a month on July 3 & 4! So it's no surprise the Baidu was there in 2018.

2019 49