Event Industry News

MARCH 25, 2019

In April 2018, the MENA Hotel Benchmark Survey Report revealed that Abu Dhabi attained the highest hotel occupancy figures of any Gulf Cooperation Council city, with an impressive rate of 87.9% — climbing 4.7% There’s already strong evidence that the strategy is working. year-over-year. It is also attracting private sector support.

Tourism 77

Tourism 2028 Government 2017 77

PCMA Convene

JANUARY 6, 2020

Thanks to activist event organizers and attendees — with an assist from social media — expect more such moves ahead. According to Warren, one approach they took that differentiated the marketing for the 2018 event from previous shows was a personalized email-marketing campaign that targeted partial registrants.

2020 128

2020 Meetings 2019 Sustainability 128

PCMA Convene

DECEMBER 30, 2019

Thanks to activist event organizers and attendees — with an assist from social media — expect more such moves ahead. According to Warren, one approach they took that differentiated the marketing for the 2018 event from previous shows was a personalized email-marketing campaign that targeted partial registrants.

2020 98

2020 Meetings 2019 Sustainability 98