2004 Event Apps Event Design Negotiating 
Hubilo Blog
FEBRUARY 25, 2020
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Oren is one of the world’s leading experts on sales, raising capital and negotiation.
Hubilo Blog
FEBRUARY 25, 2020
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Over 200,000 event professionals downloaded his books. Events on his email ID Alissa Hurley Who is she?
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