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It’s One Thing to Consider Change, It’s Another to Implement It

MeetingsNet

Here’s how Courtney Mesmer, CMP, DES, CED, vice president, events for WorldatWork, successfully led her organization’s annual conference through a wave of major improvements. We saw a strong uptick in registration plus exhibit and sponsorship sales” in the final month before the conference, she says. “We

2003 40
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VisitDallas Under the Microscope After Negative Audit

PCMA Convene

Since Jones began heading up VisitDallas in the fall of 2003, the organization has produced clear results, he said. Business event professionals are fluent in the language of room nights and hotel occupancy rates, but those outside the industry often narrow in on one figure: the CEO’s annual salary. “We VisitDallas).

Tourism 49
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10 Events That Generate Huge ROI

Bizzabo

Maybe you're wondering, "Can events really generate positive ROI for my company?" Take a look at the 10 events listed below and learn valuable tips to supercharge the get-togethers your brand hosts. event marketing. Fortunately, event marketing stats show that hosting events is a great promotional strategy.

2017 58
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Top Event Agencies: The Ultimate Directory (2019)

Bizzabo

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Some of them are focused soley on events, others are full-service agencies.

2019 78