Designing Event Experiences Using the Sports Playbook
Maritz Global Events
OCTOBER 17, 2019
As a self-proclaimed sports fanatic who has attended his fair share of games, I’ve found some intriguing ideas that meeting and event planners can use to create their own “die-hard” fanbases. Did someone say sponsorship opportunity? Credit: Maryland GovPics/Flikr. Connection is Key. The Welcome Wagon.
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