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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center.

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Lessons from Leaders

SmartMeetings

Especially in the wake of devastation to the meetings and hospitality industry wreaked by the pandemic, leadership insights are relevant and needed. Lessons in 5 Answers What about the meetings and hospitality industry keeps you up at night? How can the meetings and hospitality industry attract its leaders of the future?

Travel 93
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Game Changers: Sporting Incentive Trips

SmartMeetings

Meeting professionals can adapt that game plan to their next incentive outing or corporate retreat by building the trip around a top-tier sporting event. “As In 2018, the event heads to Churchill Downs in Louisville, the storied home of the Kentucky Derby. Read more about incentive travel in the October issue of Smart Meetings.

Sports 42