article thumbnail

MANOVA Global Health Care Summit Redefines the Medical Meeting

PCMA Convene

We want to make health care sexy,” Addicks, the CEO of marketing and communications firm 2023 Partners and former chief marketing officer at General Mills, told Convene at the time. Addicks found a cast of government officials, business owners, and media leaders who also were ready to take a leap.

article thumbnail

Inside the Bid Process for a Citywide Conference

PCMA Convene

So it wasn’t just our presentation that was important, it was the whole week there,” said Jocelyne Perron, CMP, manager of business development for the international market for the Palais des congrès de Montréal. “We This is the international market.”. We had to show the other members who we are, what we were able to accomplish.”.