Case study: SAP Sapphire 2022 (10 locations)
The MICE
NOVEMBER 17, 2022
The awards ceremony took place in Munich, which is one of my favourite cities in Europe. It’s always a pleasure to visit Munich, and the awards were in June, which is mid-summer, so that was a bonus. . I was blown away by the quality of the events and their execution. This is usually the best part of most events.
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