Event Marketing Global Events Negotiating Sustainability 
Event Marketer
FEBRUARY 22, 2024
And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help event marketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.
Social Tables
DECEMBER 27, 2018
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To
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Hubilo Blog
MARCH 7, 2020
Tahira Endean : She has been a part of this immense events industry for a little more than 2 decades. She is currently the Head of Events with SITE Global. Previously for 20+ years, she has been an instructor of Special Event Planning and Sustainable Event Operations. Robyn Davis : Master of trade shows.
PCMA Convene
OCTOBER 31, 2016
Developing and implementing an effective, game-changing data strategy does not seem to be clearly on most boards’ minds, but this will likely be key to generate meaningful, sustainable return on investment from technology investments. Issa Jouaneh Senior Vice President and General Manager, American Express Meetings & Events.
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