Customer Feedback: Rethinking the CAB Experience
PCMA Convene
FEBRUARY 25, 2019
When Joe Bocherer took on the role of chief commercial officer of GWCC in 2016, he wanted to create a more structured customer advisory board (CAB) — one that could meet on a regular basis and take a bigger-picture view, exploring, for example, the expectations of the next generation of attendees. Experiential Education.
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