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Experiential at Super Bowl 57: How Brands from Bud Light to Subway Showed up for Football Fans

Event Marketer

FEBRUARY 20, 2023

The Arizona Super Bowl Host Committee and partner 160over90 installed a 44-foot-tall cactus outfitted with animated LED lights at the Super Bowl Experience. But for fans on the ground, the brand action leading up to the big game on Feb. 12 was equally compelling. Stay tuned for more details on this year’s program.

Sports 87
Sports Hospitality Social Media Sponsorships 87
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Big News Revealed During Smart Meeting Event

SmartMeetings

SEPTEMBER 15, 2016

Besides being a place where locals flock, it’s quite the entertainment venue, hosting such performers as Kanye West. Matt Connelly, group sales manager, calls Tempe a “college town-plus,” with a vibrant cultural scene that includes performing arts theater ASU Gammage on the Arizona State University campus.

Meetings 40
Meetings Hotels 2017 Entertainment 40
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