Sat.Mar 22, 2014 - Fri.Mar 28, 2014

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4 Key Marketing Stats To Drive Registration: When to Post, What to Post & How to Improve

TicketBud

There a lot of different metrics and measurements event marketers use to help increase promotion and drive registrations. Before you start wading through the murky waters of the world wide web searching aimlessly for the right metric for your event, check out 4 key marketing stats we've collected to help take your event marketing to the next level. 1.

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Why You Didn't Get The Attendance You'd Hoped For

International Institute of Event Management

By Jody Long. Think about your last three events. In particular, think about your attendance at each of them. Did you have a goal in mind for each event? Did you meet that goal? If not, here are some areas you may want think about before you start planning your next event. Sometimes just making one of these changes to your next gathering may make the difference of a packed room, versus a handful of attendees. - Location: Was the event site easy to get to?

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Addition By Subtraction: Dropping Low-Margin Clients to Grow Your Business

Event Leadership Institute

You’re a successful small business in the events industry looking to break through to the next level. Your work is good, your reputation solid, yet your growth still comes in the “two-steps-forward, one-and-a-half-steps-back” mode. This year will be the year we break out of our plateau and join the ranks of bigger competitors, you tell yourself each January.

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