Let the Games Begin: The Olympics and the Future of Live-Streaming
PCMA Convene
FEBRUARY 1, 2018
Sports enthusiasts don’t have to travel to PyeongChang, South Korea, to watch the 2018 Olympic Winter Games this month. The company has developed three digital-only programs, a digital news desk, and a short-form video series designed to appeal to social-media users. Heck, they don’t have to turn on their televisions.
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