PCMA Convene

SEPTEMBER 18, 2017

After studying 100 or so meetings’ profit-and-loss statements in great detail, I can confirm that this expense line item varies greatly.Some organizations spend as little as 2 percent and have a very healthy conference product, while others rack up spending in the 20- to 25-percent range and are on life support.

Marketing 51

Marketing Meetings Food and Beverage Advertising 51

PCMA Convene

NOVEMBER 8, 2017

Collaborating with vendors to produce a fantastic event. Less so the contracting, but more the sharing of ideas to make something work effectively in their space. Constantly meeting new people. Developing the agenda and content for events; designing the framework for attendee experiences. . Negotiating contracts.

Contracts 58

Contracts Travel Medical Meetings Education 58

PCMA Convene

JANUARY 3, 2017

What’s the best day you’ve had in the meetings industry so far? A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and social media throughout the entire program. What’s the best day you’ve had in the meetings industry so far?

2017 69

2017 Education Hospitality Meetings 69