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The Conference Debt You Cannot Afford

Velvet Chainsaw

There is one debt every conference organizer must face and vanquish. It can cripple a conference. Organizational debt—the interest your conference pays when its structures, policies, procedures, practices, committees and leadership roles stay fixed and accumulate even as the world around it changes.* What is this debt?

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Mediocrity Is Your Biggest Conference Competitor

Velvet Chainsaw

Your real conference competition is not that event held six months after yours. Today’s technology driven, hyper-connected, instant gratification, real-time world puts you as a conference organizer in a difficult position. Too often our current conference planning processes focus on the greatest common denominator.

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Evolve into a Caretaker of Content

Velvet Chainsaw

Imagine designing your next conference or annual meeting from scratch around content instead of picking up the template you’ve been using for years and tweaking it. Please stop designing content for events and start thinking about designing events for the content.” Imagine the content isn’t yours. You have no right to it.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

But, something we really appreciate is their insights into the human-side of event planning. Corbin Ball is an international speaker, consultant and writer dedicated to helping clients use technology more efficiently for improved productivity. Meetings & conferences. Conferences That Work. All about event tech.