Why Your Conference Should be Target-Audience Obsessed
Velvet Chainsaw
JULY 10, 2017
Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. Peter Fader , professor of marketing at Wharton, and author of Customer Centricity: Focus on the Right Customers for Strategic Advantage , highlights customer lifetime value as a strategic lens for identifying your best customers.
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