InitLive

NOVEMBER 29, 2019

To help prepare for your next conference we thought the time was right to take a step back and look at how we manage logistics at our next conference and ask ourselves is there a better way? Over the last 23 years, I have built my marketing career around the enterprise technology space working for companies like IBM and Mitel.

Conference Planning 63

Conference Planning Conference Social Media Management 63

InitLive

OCTOBER 24, 2019

Finalize the planning and execution committees and allocate their respective tasks. These are the crucial months in your conference planning process and if you can get the majority of the planning done during this period, then you will feel less stressed in the coming time. Choose your vendors to suit your needs.

Conference Planning 49

Conference Planning Conference Speakers Social Media 49

Velvet Chainsaw

MAY 21, 2018

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.

Marketing 231

Marketing Hotels Negotiating 2017 231

Eventmobi

NOVEMBER 2, 2023

In this comprehensive guide, we’ll walk you through how to plan a conference from A to Z. We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. What Does It Take to Plan a Conference? But how long does it take to plan a conference?

Conference 195

Conference Sponsorships Speakers Advertising 195

Velvet Chainsaw

JANUARY 21, 2019

We fall into the trap that we’ve-been-there-done-that-already and can check it off of our planning to do list. With this mindset, our conference will ebb and flow into ways that will create distrust and anxiety says behavioral marketing and leadership expert Andrew Conrad. They think everything is easily implemented.

Conference 361

Conference Conference Planning Sustainability Speakers 361

Coterie Spark

JUNE 14, 2022

Everyone knows the power of marketing. And it is, of course, a crucial element of successful event and conference planning. . Done correctly, marketing has helped our clients exceed their goals related to attendee retention, bringing in new followers, and attracting speakers, sponsors, and exhibitors. The Planning Stage.

Event Marketing 52

Event Marketing Conference Marketing Social Media 52

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. If you’re interested in more details I would love to chat with you; my phone number is __.

Marketing 120

Marketing Social Media Site Selections 2014 120

Velvet Chainsaw

JULY 18, 2018

It is creating a habit of regularly questioning every conference planning practice and programming component that we currently use. This includes asking the more obvious yet often elusive questions of “Why are we holding a conference? Who is our target market and our primary customer? What’s the purpose of our event?

Conference 225

Conference Conference Planning Marketing Education 225

Velvet Chainsaw

JUNE 2, 2016

So researchers focus on meeting their academic needs first before meeting the conference’s target market needs. Presenting at the conference is just another hoop they must jump through to gain credibility as an academic. They’ve lost touch with their target market. It can even disqualify a research project.

Conference 199

Conference Marketing Meetings Conference Planning 199

Velvet Chainsaw

SEPTEMBER 18, 2018

Evergreen conference practices that have promising results are often obscured by our obsession with fads and trends. To avoid being fad-like in our conference planning process, here are seven emerging evergreen practices to consider and invest in instead. They have to become intimately acquainted with their target market.

Conference 370

Conference Conference Planning Marketing Meetings 370

Eventory

OCTOBER 9, 2018

Conferences, summits, meetups – marketing managers’ calendars are bursting at the seams with the mass of industry events. However, it’s hard to miss the impression that more and more often, marketing conferences are like a sad duty for the marketing managers.

Marketing 60

Marketing Conference Management Event Management 60

Velvet Chainsaw

JULY 5, 2018

Your conference organizational debt includes the static roles, traditional structures, outdated models, long-established practices, antiquated procedures and legacy policies that prevent your organization from adapting to evolving markets, technology and society. Why did we start this process or procedure? What’s its history?

Conference 225

Conference Site Selections Conference Planning Speakers 225

Velvet Chainsaw

JUNE 28, 2018

Organizational debt is all the processes, policies, procedures and workarounds that have been institutionalized during the conference planning and implementation phases over the years. Sometimes conference organizers make concessions to appease legacy presidents, committee members or owners of past planning initiatives.

Conference 186

Conference Conference Planning Conference Design Speakers 186

Velvet Chainsaw

FEBRUARY 2, 2017

If you are, you need a conference intrapreneur! More than just one intrapreneur, you need a conference planning culture of intrapreneurship. Ultimately, you’ll want to develop a conference team of intrapreneurs. Ask yourself this: Do our conference planning teams have the willingness, capability and confidence to __?

Conference 150

Conference Conference Planning Marketing Meetings 150

Velvet Chainsaw

SEPTEMBER 20, 2017

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Shifting markets. Motivating different generations.

Conference 258

Conference Conference Planning Sustainability Marketing 258

Velvet Chainsaw

JANUARY 25, 2018

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division.

Conference 240

Conference Education Fashion 2016 240

Velvet Chainsaw

JULY 13, 2016

What is the breakthrough you most want to see happen in your conference in the next year? What do you imagine could be possible if you were truly collaborating with your conference planning team, leadership and volunteers? You compare and contrast 20th century market-share with 21st Century mind-share mentality.

Conference 150

Conference Conference Planning Marketing Events 150

Velvet Chainsaw

JUNE 21, 2018

Uncovering Your North Star Conviction To Find Conference True Target Market. Before your conference can find its true target market, you as the conference organizer must find your conviction. What’s your conference conviction? What’s your conference North Star? Awakening The Inner Path To Purpose.

Conference 262

Conference Conference Planning Sponsorships Marketing 262

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 85

Marketing Event Marketing Apparel Events 85

GEVME

JUNE 13, 2018

If you understand your target audience, it’s not a challenge to build such a conference vision. However, without a good conference planning checklist, the chances are you won’t be able to transform this vision into reality. What is a corporate conference planning checklist? Corporate conference planning checklist.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

Velvet Chainsaw

MAY 3, 2017

Start by considering one or more of these conference big ideas. They are the conference planning road less traveled that harvests success! Big Conference Ideas On The Road Less Traveled Part 1. Here are the first five big conference ideas you should might embrace. Breeding Conference Dialogic Development.

Travel 305

Travel Conference Food and Beverage Conference Planning 305

Event Smart

JUNE 16, 2023

According to Allied Market Research, the events industry is expected to reach $1,552.9 The trade show and conference planning segment alone has 77,816 workers in the US in 2022. For aspiring professionals who want to have a career in event planning, […] A career in the events industry is widely sought after today.

2028 52

2028 Event Planning Trade Shows 2022 52

Velvet Chainsaw

JANUARY 31, 2019

We depend upon the way our resource providers—our market and customers—have always delivered. We rarely consider any changes that may occur in our market and customers. How has inertia influenced your conference planning? What steps can we take to avoid inertia stalling our conference progress?

Conference 211

Conference Conference Planning Marketing Management 211

Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! In this guide, we’ll walk you through everything you need to know about choosing the best conference app for your event—from locating the best event apps to key features to look for. Book demos.

2024 195

2024 Conference Event Apps Speakers 195

Velvet Chainsaw

APRIL 13, 2020

However, from past experience, any time that there has been a shift from a seller’s to a buyer’s market, those contracts signed during a seller’s market just flat out had to be updated. None of us can say that we’ve seen this movie before because it’s never been this global and severe and both parties are innocent victims.

Contracts 398

Contracts 2009 Hotels 2020 398

Event Marketer

AUGUST 21, 2023

In this episode, we sit down with Jessica Blake, senior director-global strategic events at Confluent, to talk about “year-two” planning for the event, which takes place Sept. The post Podcast: Launch Stories—Creating an Event for an Industry appeared first on Event Marketer.

Conference Planning 81

Conference Planning Global Events Events Conference 81

EveryEventGuide

APRIL 2, 2019

Once you have a clear understanding of the conference’s theme, start planning the details. Here are some conference planning tips to make it epic. Once you know the date, you can plan all the other aspects. Create a Marketing Plan. Of all the conference planning tips, this one is immensely important.

Conference 72

Conference Conference Planning Entertainment Social Media 72

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets.

2023 222

2023 Food and Beverage 2022 Transportation 222

Velvet Chainsaw

JANUARY 26, 2018

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ.

Conference 199

Conference Conference Planning 2016 Marketing 199

Velvet Chainsaw

MAY 18, 2018

How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. All conference planning teams need to develop, master and apply these skills. Conference organizers often avoid change.

Conference Planning 257

Conference Planning Conference Sustainability Conference Networking 257

Velvet Chainsaw

JUNE 28, 2017

Although our attendees may not struggle with serious addictions like drug abuse, we can easily get sucked into conference experiences that are novel. And our conference planning teams want to out-do last year’s novelty and wow. Transformative Conferences Engage A Different Part of The Brain.

Conference 298

Conference 2006 Conference Planning Speakers 298

Velvet Chainsaw

JUNE 13, 2018

Your conference purpose is about building sustainable conference value. When your conference purpose is properly aligned with your organization’s mission, strategy, business plans and target market, it will drive economic performance. Your conference purpose identifies its role in your customers’ ecosystem.

Conference 231

Conference Conference Planning Sustainability Meetings 231

Eventinterface

JULY 12, 2017

She has won the International Live Events Association awards in Marketing Design in 2014,15 and 16 for her design suites for Baldwin & Lyons Race Weekend. How to implement hybrid event strategies for your meetings and conferences. Planning the audience experience and PR for your events. CONNECT WITH JULIA SPANGLER.

Sustainability 174

Sustainability Conference Consulting 2015 174

Expo Logic

NOVEMBER 20, 2018

Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand. Experiential marketing is used to connect with an audience in an interactive and engaging way. Article Photo Credit: [link]. About the Author.

Marketing 31

Marketing Social Media Technology Event Apps 31

Coterie Spark

MAY 9, 2022

Laura has over 14 years of event and conference planning experience, as well as a bachelor’s in Business Administration with a concentration in Marketing from Millersville University. We’re excited to introduce you to Laura Sposato, our newest Executive Producer.

Meetings 98

Meetings Conference Planning Travel Conference 98

Velvet Chainsaw

JULY 13, 2018

Paradigm: Our conference profits depend on what we plan and implement for our exhibitors/sponsors. Paradigm Busted: Our conference results depend on our target market customers—our paying attendees. Paradigm Busted: We achieve conference results and success by growing our target market’s discoveries.

Conference 210

Conference Marketing Management Meetings 210

Prestige Events Magazine

JANUARY 10, 2023

Naveen, who has worked in conference and events at Whittlebury Park for five years, will focus on identifying and advising the IACC board on emerging trends, particularly around the millennial market, and contribute to the annual conference planning group.

2024 52

2024 2023 Conference Planning Conference 52