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EMS 2023: Engagement and Data-Driven Strategies Lead the Conversations in Vegas

Event Marketer

More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas for the 21 st annual Experiential Marketing Summit, May 9-11. When you look at all the forms of communication in marketing, experiential has the greatest opportunity to make a conscious and unconscious difference.

2023 52
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Top 10 books Event Planners Must Read in 2018

Hubilo Blog

Penned down by the event professionals themselves, it is an all-in-one book about meeting designing. Opening the prospect of learning opportunities, boosting up the attendee’s participation during the meeting and engaging them in the activities improves the perspective of meetings. Not able to market your business?

2018 89
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The Best Event Planning Books Ever Written

Guidebook

You’ll get theory, new topics like greener planning and super-useful case studies. The Event Marketing Handbook : Beyond Logistics and Planning by Allison Saget. Into the Heart of Meetings: Basic Principles of Meeting Design by Mike van der Vijver. How to Win Friends and Influence People by Dale Carnegie.

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The Top 10 Books Every Event Manager Should Read

Capterra Event Management

Event managers organize staff, decide on event management software , act as idea marketers, and bring guests together in a miraculous fashion. No one wants to be just another number on a spreadsheet, yet to many people that is what marketing boils down to, even in event marketing. Isn’t Facebook creepy that way? Rating: 5/5.

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Participants Will Pay for Virtual Events If the Content Is Compelling Enough

PCMA Convene

The panel members — a corporate planner, two association planners, a meeting-design expert, and a hotel executive — discussed the viability of hybrid events. When planning a hybrid and digital event, your content is the key to its success, panelists agreed during The Hague Convention Bureau’s first hybrid webinar.

Financial 134
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#RotterdamExperiment 2 – The best gamification is gamification that is unnoticed

The MICE

Design principles: This aspect concerns participants’ needs and the game being able to adapt accordingly; various types of games and events for different participants. Purpose-driven gamification – Odyssey/Momentum case study. We used meeting design to do that, which already had some gamification elements to it.

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16 Event Resources to Plan Your Next Great Event

Capterra Event Management

Its entries cover technology, social media, marketing, and more. Event consultants and meeting designers, Gallus Events uses its blog to offer advice and tips on the industry. The Social Tables Blog is chock full of information for the entire event industry, from marketing and technology to catering and design.