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12 Imaginative Events from Cisco

Bizzabo

The event's content is totally up to you. The benefit of this event marketing tactic is a potential boost in event ROI because you have the opportunity to charge attendees an additional fee for access. Key Takeaway: Not every event in your company's B2B event marketing strategy needs to take place at a physical location.

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16th Annual Meetings Industry Forecast

PCMA Convene

Emerging markets’ growth has been slowing down since 2011 and experienced a negative growth in certain countries, as signs of increasing volatility have started showing. We saw a busy year of mergers-and-acquisitions activity in 2015, with the bulk of notable deals taking place in the mature markets of the U.S., and France.

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Is the Party Over?

Smart Meetings

It happened in Sao Paulo, Brazil, in 2009,” Juliane Farinazzo, co-founder and events director of Bijou Events, remembers as if it were yesterday. A director of her client company got furious with her staff and event workers, made a huge scene, demanding to keep drinking when the bar closed.