Remove Attendance Marketing Remove Event Design Remove Food and Beverage Remove Meetings
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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing.

article thumbnail

How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing.