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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

Marketing 51
Marketing Meetings Food and Beverage Advertising 51
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24 virtual event best practices for 2023

Socio Events

MARCH 27, 2023

Like an architect develops sketches and blueprints before contracting out the construction of their creation, an event planner needs to have the outline ready to go—and well ahead of time. Here are some popular options: Trade show Virtual conference Seminar Exhibition Product launch or demo Holiday party 4.

2023 52
2023 Sponsorships Social Media Entertainment 52
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