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More Marketing Isn’t the Answer

Velvet Chainsaw

NOVEMBER 6, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. Savvy marketers are testing retargeting based on your Web site’s visitors’ previous actions.

Marketing 80
Marketing Food and Beverage Attendance Marketing Conference 80
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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

SEPTEMBER 18, 2017

Organizations with marketing spend of 20 to 25 percent usually have a 132-page final program. Leadership often thinks the answer to their attendance problems is to earmark even more spend for attendance marketing. They also spend a lot on list buys and ad placements.

Marketing 51
Marketing Meetings Food and Beverage Advertising 51
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