Your Trade Show Attendees: What Do They Really, Really Want?
Velvet Chainsaw
JUNE 28, 2016
While 85% of attendees ranked seeing new technology as important or very important, organizers’ perception was that it was important to only 77% of them. Event organizers take heed: It appears that your tech exhibitors continue to be important to your show floor mix. And to actually close a sale on site?
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